Direct Mail
A novice to intermediate workshop created for anyone in the graphic arts
community-design, advertising agency, public relations and/or print,
involved with Direct Mail. The latest Sappi workshop includes insights and
useful information provided by the United States Postal Service, the Direct
Mail Association and the Digital Printing Council/Printing Industries of
America. Discussion include designing direct mail pieces, details of the
many direct mail considerations-including lists, paper selection,
personalization/customization, postal regulations- (Readable, Machinable,
Mailable)-and provides ideas for increasing direct mail response rates,
including offers.
Attendees receive the Direct Mail booklet containing in depth copy, forms,
concepts and work sheets as well as superb visual illustrations and
photographs. A short video on Direct Mail will be shown as a part of the
presentation.
About Sappi Papers lunch n'learn series
Sappi Fine Papers teams with AIGA KC to present three compelling lunch n'
learn events for creative professionals of all levels. Join us as National
Print & Creative Director, Daniel Dejan, guides you through new ways of
thinking about print materials & direct mail and then continues your
education with information on using printing processes and techniques.
Sappi will be giving away a free Video iPod at the event.
WHEN:
August 16, 2006
11am-1pm
WHERE:
Ron Berg Photography
1525 Grand Blvd.
Kansas City, MO
ONLINE REGISTRATION
Direct Mail Event is SOLD OUT.
